UK names Michael Fattori as manager of Dive, Marine and Outdoor divisions
UK announced that it has named Michael Fattori as the manager of its Dive, Marine and Outdoor divisions.In this newly created position, Fattori will be responsible for all sales and marketing efforts for dive, marine and outdoor equipment. His responsibilities will also include developing and bringing new products to market, managing key accounts and supervising the company's dive, marine and outdoor sales force.
“I have always admired UK's products and their commitment to quality and innovation. I look forward to keeping the brand as the market leader in dive and helping the company penetrate new markets and achieve its sales goals,” said Fattori.
Before joining UK, Fattori held a variety of sales and management positions at Princeton Tec, a manufacturer of personal lighting products for the scuba diving and outdoor markets. Noteworthy accomplishments included hiring, training, and managing the company's dive and outdoor sales force and establishing the company's outdoor sports division.
“We are pleased to have such an accomplished and respected professional like Mike Fattori join the UK team. All of us at UK respect his acumen and experience, and are confident that he will help our company reach even greater heights,” said Alan Uke, president of UK.
