UK International Launches New Line of Protective Cases for Spring 2007
The New UltraBox™ Line is Designed to Meet the Needs of the Outdoor Enthusiast
FOR IMMEDIATE RELEASE
POWAY, CA. – UK International, renown for its dependable high quality protective cases which protect valuable equipment under the most difficult conditions, has set its sights on the outdoor market- releasing a new collection of cases designed to fulfill the unique needs of backpackers, climbers, kayakers and campers.
The new UltraBox™ line will take protective cases into a new field. Traditionally outdoor enthusiasts have opted for soft-sided bags and stuff sacks to transport gear.
“The belief amongst the outdoor recreation community is that soft-sided cases are lighter”, said Michael Fattori, Director of Dive, Outdoor and Government Sales for UK International, “but the trade-off has been the lack of any real protective value. Soft and semi-soft casing possess no ability to absorb and protect against mild to hard impacts and are, at best, only water- resistant- not waterproof. It is rare that gear in the outdoors experiences just gentle bumps and soft springtime rain drops. With all the new expensive digital cameras and GPS systems and important medical, safety and rescue gear you need more than just a mild protection against sudden downpours and accidental whacks,” said Fattori.
This new line of smaller cases, customized to fit the unique needs of outdoor recreation, will have the same innovative features as the company’s larger case lines which were released earlier in the season- the UltraCase® and LoadoutCase™ lines. The UltraBox™ collection is made of the same UKtekmat 1.0™ material- UK's proprietary non-corroding engineering grade ABS plastic blend, making the new line as indestructible and durable as its larger counterparts as well as incredibly light weight.
The UltraBox™ line will feature two style configurations: Clear Lid with Solid Base and Solid Lid with Solid Base, and be available in six different sizes. The series also has the
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